Marketing in Progress

Gayle Kalvert
  • 0.0 (0)
  • MARKETING

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

  1. 3 DAYS AGO

    3 ways to drive real results through partner marketing with Lucy Greenaway

    Partner marketing gets a bad rap. But with the right funding and support from leadership, it can be the secret weapon for scaling your brand and unlocking revenue fast. In this episode, Lucy Greenaway, Global Channel Marketing Director at XM Cyber, walks us through the real but overlooked value of partner marketing. She discusses what most people don’t know about partner marketing, why events aren’t enough to drive partner programs, and the three things partner marketers should do to get results. In this episode, you’ll learn: Effective strategies for joint marketing effortsHow to keep partners invested in your campaignsAlignment of partner marketing with broader business goals Highlights: (00:00) Meet Lucy Greenaway (02:11) The biggest misconception about partner marketing (04:27) How to create successful partnerships (06:04) The profile of an ideal partner marketer (10:07) Why events can’t replace sales enablement and cohesive campaigns  (11:34) Partner marketing isn’t just a support function (13:18) The three things that make partner marketing effective (17:47) Being the only woman in the room (21:03) The key to success in channel and partner marketing Resources: Lucy’s LinkedIn: https://www.linkedin.com/in/lucy-greenaway-963253126/  Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s website: www.gaylekalvert.com

    25 min

  2. 05/11/2025

    It’s never too late to learn about your finances with Vicki Hall

    Vicki Hall went from WNBA athlete to financial advisor at C.H. Douglas & Gray Wealth Management. Not the most obvious pivot, but when your family gets financially wrecked by bad advice, you learn fast. As an advisor, Vicki works with successful, high-earning women who are still freaked out about money. She’s on a mission to make sure no woman ends up broke, blindsided, or stuck in a relationship because she can’t afford to leave. In this episode, she talks about all things finance that women wish they learned in school but didn’t.  In this episode, you’ll learn: The first steps to understand and gain control of your financesHow to plan for retirement based on your lifestyleThe money conversations every couple should have before marriage Highlights: (00:00) Meet Vicki Hall (02:20) The “investment” that wrecked her family’s finances (05:00) Questions to ask before choosing a financial advisor (07:58) Three steps to get control of your money (13:18) How to build a realistic budget (15:57) Financial red flags to spot in your relationship (23:50) The risks of being a stay-at-home parent(26:10) Keeping your finances in check during a career pivot (28:16) Tips for people with unpredictable income (31:33) Vicki’s biggest money lesson at 19 Resources: Vicki’s financial advisor profile: https://chdouglas.com/team-member/vicki-hall/ Vicki’s LinkedIn: https://www.linkedin.com/in/vicki-hall-72210831/  Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

    37 min

  3. 29/10/2025

    Real talk on grief, ambition, and betting on yourself with Shali Reed

    There are certain moments in life that change the course of everything. For Shali Reed, a personal tragedy forced her to re-evaluate what mattered most. She walked away from a high-paying tech career to bet on herself, her family, and the business she runs with her husband. In this episode, Shali shares what it’s like to build The Reeder while raising two toddlers, balancing marriage and work simultaneously, and finding purpose and identity outside of motherhood. In this episode, you’ll learn: Why betting on yourself is worth the riskWhat it takes to run a business with your spouseHow to set boundaries with work and family  Highlights: (00:00) Meet Shali Reed (02:11) Losing a child and re-evaluating priorities (05:23) Starting a business with your spouse (12:18) How to be fully present as a parent and entrepreneur  (17:56) Rediscovering identity beyond motherhood (21:32) Owning your voice to empower others Resources: Shali’s LinkedIn: https://www.linkedin.com/in/shali-reed/  Shali’s TikTok: https://www.tiktok.com/@shalireed  Shali’s Instagram: https://www.instagram.com/shalireed/  Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

    27 min

  4. 22/10/2025

    What sales teams really want from marketing with Andre Lachlan

    Selling is a team sport, and sales and marketing teams are the star players. When they align on their revenue goals, the whole company wins. In this episode, Andre Lachlan, Sales Director at Splunk, discusses the value of collaboration between B2B sellers and marketers. He shares practical ways for teams to break down their silos, support each other’s goals, and work together to drive effective campaigns with a human touch.  In this episode, you’ll learn: How to get sales and marketing to work togetherThe key to maximizing event ROIWhy relying solely on AI for sales could hurt your business Highlights: (00:00) Meet Andre Lachlan (02:24) How sales and marketing can align in any org structure (07:03) Better cross-functional collaboration  (11:11) Planning small but strategic events (17:32) Why the real work happens before and after the event (21:47) Connect with your buyers even when they don’t respond (25:07) Where AI makes an impact on the sales workflow (30:19) Unconventional sales tactics to try (35:56) Key qualities of a good salesperson Resources: Andre’s LinkedIn: https://www.linkedin.com/in/andrelachlan/  Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s website: www.gaylekalvert.com

    38 min

  5. 15/10/2025

    The secret to looking expensive on a budget with Julie Alexandria

    Julie Alexandria has been a Broadway performer, a sideline sports reporter, a TV host, and now the founder of her own jewelry business. She’s lived many lives, but one thing has stayed the same: she’s always trusted her gut. In this episode, Julie gets real about stepping away from her career, what happened when her agent dropped her, and how she turned her love of jewelry into a thriving business. She shares how she made herself memorable on a budget and how the right outfit can build real confidence. In this episode, you’ll learn: Reinvention is possible at any ageTips on marketing a business without a website or ad budgetHow to build confidence through what you wearHighlights: (00:00) Meet Julie Alexandria (01:13) Theater roots and the pressure to perform (04:05) Dropping out of college to chase Broadway (06:04) Pivoting to sports TV when acting dried up (09:08) Red carpets, celebrity interviews, and burnout (14:55) Motherhood, career sacrifices, and losing her agent (21:16) Starting a jewelry business with $500 and no plan (30:10) How to look expensive on a budget (40:57) Designing jewelry for confidence and reinvention Resources: Julie’s LinkedIn: https://www.linkedin.com/in/julie-alexandria-56112b62 Julie’s Instagram: https://www.instagram.com/juliesgoldcoins/  Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.

    48 min

  6. 01/10/2025

    Here’s why Tiffany Sauder treats marriage like a business

    Tiffany Sauder is the type of woman who wins awards, runs a company, and still finds time to pack her kids’ lunches.  From the outside, her life looks “successful.” Inside her marriage? Well, Tiffany shares the details. In this episode, she gets brutally honest about what it took to rebuild her relationship from a breaking point. It wasn’t another date night that did it. Instead, she and her husband turned their marriage into something most people reserve for work: a system with vision, accountability, and honest conversations. In this episode, you’ll learn: Why your marriage might need a quarterly check-inThe tools and processes that can help mend a relationshipHow to bring the element of surprise back into your marriage Highlights: (00:00) Meet Tiffany Sauder (04:22) It’s time we admit that marriage is hard (09:30) Using business strategy to fix marriage (11:15) Their annual check-in with eight questions (16:55) Business meetings about parenting and values (20:17) Fun still matters in marriage, too (25:27) How to reconnect during busy seasons Resources: Tiffany’s LinkedIn: https://www.linkedin.com/in/tiffanysauder/  Tiffany’s website: https://www.tiffanysauder.com/ Tiffany’s Podcast Episode on Marriage: https://www.tiffanysauder.com/blog/marriage-year-20-still-showing-up-still-figuring-it-out Marriage Check-In Tool: https://www.tiffanysauder.com/Marriage-Check-In-Guide Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.

    35 min
  7. What’s actually working in B2B marketing right now with Rachel Downey

    24/09/2025

    What’s actually working in B2B marketing right now with Rachel Downey

    B2B buyers are people, too. They want to be entertained, to learn, and to feel something just like the rest of us.  In this episode, Rachel Downey, founder of Share Your Genius, talks about the one thing that still moves the needle in B2B marketing: human connection. Forget the overhyped tools and pushy advertising. Rachel discusses the power of relationships, consistent messaging, and authentic thought leadership.  In this episode, you’ll learn: What community building can do for your pipelineThe difference between impactful thought leaders and “thought parrots”The case for doing less but doing it consistently Highlights: (00:00) Meet Rachel Downey (06:01) B2B marketing needs to feel human again (10:20) Community-led growth that drives revenue (15:40) Who should really be speaking for your brand (17:38) Two ways to get employees to post online (19:30) B2B marketers need to stop doing this (22:10) Consistency builds results Resources: Rachel’s LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/  Rachel’s website: https://shareyourgenius.com/  Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s website: www.gaylekalvert.com Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.

    31 min

  8. 17/09/2025

    3 personal branding secrets you’re not using with Sara Uy

    Sara Uy began cold calling from her childhood bedroom at the height of the COVID-19 pandemic. Out of boredom, she began recording those calls and posting them on TikTok. No script. No fancy setup. Just real sales calls. Those posts took off. Now, she’s built a 90K+ following on LinkedIn, launched her own business, and is one of the most trusted voices in sales as “Selling Sara.” In this episode, Sara shares how she built her personal brand. She gets real about the pressure to always be “on,” how to deal with content burnout, and why showing up consistently matters more than being polished. In this episode, you’ll learn: How to transition from employee to entrepreneur with graceWhat makes people actually follow and stick aroundHow to find your voice without copying everyone else Highlights: (00:00) Meet Sara Uy (03:28) Cold calling during COVID and finding TikTok (08:54) Leaving a job you love without burning bridges (12:17) What happens when you post consistently (15:22) Breaking through a mental block (21:26) Sara’s 3 tips for building your personal brand (25:39) Creating videos when you’re short on time (32:31) What SellingSara does for sales teams Resources: Sara’s LinkedIn: https://www.linkedin.com/in/saraplowman/  Sara’s TikTok: https://www.tiktok.com/@sellingsaraa  Sara’s Instagram: https://www.instagram.com/sellingsaraa/  Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.

    35 min
See All (22)

Trailer

About

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

Information

  • Creator
    Gayle Kalvert
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 2026 Gayle Kalvert